Sunday, March 30, 2008

Web Marketing Services

Email Marketing

E-Mail Marketing is the process of sending sales letters or customer newsletters via electronic mail (e-mail). Even though some people think that it may be annoying, many businesses find it is as a cost effective marketing tool. The main benefit of e-mail marketing as compared to other marketing sources is interested audience can directly visit the site by clicking on the link in the e-mail. More>>>

Blog Marketing

Blog is nothing but a web site, where you can post thoughts; interact with customers online and advance corporate communications on an ongoing basis. Now days, Blogs are being used to build personal and corporate credibility that will help to interact and attract maximum customers. If you have good Blog marketing strategy then you can sell your services or products to interested/sleeping customers too. More>>>

Banner Advertising

Banner Advertising is intended to attract traffic towards the advertiser’s website. These advertisings should be done with the most popular and most often visited websites like newspapers sites. Also this type of advertising can bring business if it is done on the business related business (B2B) websites. For e.g. If you are in Hotel industry and you are providing special honeymoon packages then you can have tie-up with the leading matrimony or wedding sites to advertise on their website from where you can get targeted customers. More>>>

Product Feed Submission

This is one more marketing medium in which we submit your product details and company details to the shopping search engines. Froogle is the best example of product feed submission. Some websites charge some fees to list our product on their website. e.g. Ebay.com, Amazon.com Pricegrabber.com, Shopping.com, Froogle.com, etc More>>>


Classified Ad Management

Classified ad is short text advertisement. This is the instant way of displaying your ads online on popular websites. It gives us good traffic, which can be converted into leads. More>>>

Wednesday, March 26, 2008

SEO

SEO can be abbreviated as "search engine optimizers", Search engine optimizers may offer SEO as a stand-alone service or as a part of a Internet marketing. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural search results for targeted keywords. Earlier the sites are placed in the search engine according to there page ranks, that results results more searchers will visit that site.
One tactic as introduced by James Martin was to create unique content, a story so to speak in order to gain search engine "Authority". James created a series of short stories which revolved around a monk named Tuttle. These stories were about his journey through life, and included the relevant keywords needed to gain success.
The "Tuttle SEO Tactic" as it is now commonly referred to, is an interesting, yet complicated way of gaining search engine rankings. It requires a creative mind to introduce concepts, writings and stories that are unique, keyword rich and full of life.

Major search engines
* Google
* Yahoo!
* Live Search by Microsoft, formerly MSN
* Ask.com, formerly Ask Jeevesclick here

Tatics

Rules and limitations can make it harder to benefit from the ranking algorithm, including quirks, of the targeted search engine. For example, the January 2006 Redscowl Bluesingsky contest issued by seologs.com was open for new domains only. That meant that the contestants couldn't benefit from the ranking advantage old web sites are thought to have over new ones. An example of that is the age advantage Anil Dash' blog page had over the well-received but brand new Nigritude Ultramarine FAQ - respectively ended 1st and 6th in the Nigritude Ultramarine challenge. It was expected that the Redscowl Bluesingsky game would be won by a domain of the style "redscowl-bluesingsky.tld" - bound to attract natural links and to benefit from the fact that the URL is made up entirely of the search words.click here